MAGAZINE

In today’s rapidly evolving landscape, beauty is a playground for creative and sensorial experimentation, where products are crafted not only for how they look but for how they make us feel. Glimmers – small moments of joy and comfort – are becoming a great opportunity for brands to connect with consumers on a more emotional…

TikTok has been buzzing with a captivating new beauty trend that is making waves: #pearlskin. This phenomenon has quickly taken the platform by storm, racking millions of views. What’s the secret behind this viral phenomenon? #PearlSkin is characterized by a milky, low-luminescent sheen that is soft, silky and ethereal. This trend is strongly linked with…

Gen Alpha is the latest generation approaching the beauty market. Their enthusiasm towards skincare is so important that they are raising the global attention. Teens and tweens are embracing their skincare routines with a level of transparency and creativity that’s both refreshing and educational. This growing awareness and commitment to skincare among younger audiences isn’t…

The beauty scene is enchanted by a make-up trend as dazzling as a summer sunset: #SunsetBlush. This trend gained momentum after its beauty creator Alissa Janay shared a TikTok video that has collected over 9 million views. Summer invites us to experiment with vibrant colors, luminous finishes and lightweight textures, and this look perfectly captures…