MAGAZINE

02 August 2024

#SUNSETBLUSH: THE “HOTTEST” MAKE-UP TREND OF SUMMER 2024

The beauty scene is enchanted by a make-up trend as dazzling as a summer sunset: #SunsetBlush. This trend gained momentum after its beauty creator Alissa Janay shared a TikTok video that has collected over 9 million views. Summer invites us to experiment with vibrant colors, luminous finishes and lightweight textures, and this look perfectly captures…

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18 December 2023

COSMETICS WITHOUT PEG: PROS AND CONS

When we encounter an abbreviation in the list of ingredients of a cosmetic product, our alarm bells go off. Our nature leads us to be wary of what we don’t know, and these abbreviations trigger this defense mechanism that is innate in us humans very effectively. Therefore, reading that a foundation or a cream contains…

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18 December 2023

SILICONES IN COSMETICS: EVERYTHING YOU NEED TO KNOW

Silicones are a family of hundreds of thousands of different polymers sharing a basic structure composed of the same atoms found in sand: silicon and oxygen, organized in chains of varying lengths and branching degrees. These substances were first synthesized in the early last century by the English chemist Frederic Stanley Kipping and since then,…

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04 September 2023

Foundation

Foundation has always been regarded as an essential product in the daily beauty routine, serving to even out the complexion and prepare it for subsequent makeup application. How to choose the right foundation?  Selecting the appropriate foundation is crucial for achieving a flawless and long-lasting complexion. It is important to opt for textures that suit…

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