MAGAZINE

As people enjoy longer, healthier lives, the concept of ageing is evolving in a powerful way. The focus is shifting from simply “looking younger” to truly living better, embracing a lifestyle that supports well-being and longevity at any age. This shift is redefining what ageing means, moving the focus to health, vitality, and the understanding…

In today’s rapidly evolving landscape, beauty is a playground for creative and sensorial experimentation, where products are crafted not only for how they look but for how they make us feel. Glimmers – small moments of joy and comfort – are becoming a great opportunity for brands to connect with consumers on a more emotional…

TikTok has been buzzing with a captivating new beauty trend that is making waves: #pearlskin. This phenomenon has quickly taken the platform by storm, racking millions of views. What’s the secret behind this viral phenomenon? #PearlSkin is characterized by a milky, low-luminescent sheen that is soft, silky and ethereal. This trend is strongly linked with…

Gen Alpha is the latest generation approaching the beauty market. Their enthusiasm towards skincare is so important that they are raising the global attention. Teens and tweens are embracing their skincare routines with a level of transparency and creativity that’s both refreshing and educational. This growing awareness and commitment to skincare among younger audiences isn’t…