MAGAZINE

In recent years, the beauty industry has witnessed a growing interest in sustainable formulations, with one of the most innovative and promising trends being waterless beauty. Waterless beauty is not just a trend; it is part of a broader shift towards sustainability in the beauty industry. As environmental awareness grows, among the most ground-breaking innovations…

As people enjoy longer, healthier lives, the concept of ageing is evolving in a powerful way. The focus is shifting from simply “looking younger” to truly living better, embracing a lifestyle that supports well-being and longevity at any age. This shift is redefining what ageing means, moving the focus to health, vitality, and the understanding…

In today’s rapidly evolving landscape, beauty is a playground for creative and sensorial experimentation, where products are crafted not only for how they look but for how they make us feel. Glimmers – small moments of joy and comfort – are becoming a great opportunity for brands to connect with consumers on a more emotional…

TikTok has been buzzing with a captivating new beauty trend that is making waves: #pearlskin. This phenomenon has quickly taken the platform by storm, racking millions of views. What’s the secret behind this viral phenomenon? #PearlSkin is characterized by a milky, low-luminescent sheen that is soft, silky and ethereal. This trend is strongly linked with…